We help you name your spark. You carry it forward.
We focus on what comes first—before the strategy and the story.
We are
Partners in defining your core identity, purpose, and positioning.
A blend of storytelling, facilitation, and strategic synthesis.
Builders of language frameworks and strategic narratives.
Powered by a coach approach that encourages deep reflection.
We are not
Designers of visual identities, logos, or marketing campaigns.
A leadership development or strategy consultancy.
A branding or marketing agency: we are upstream of this execution.
Credentialed coaches selling hourly sessions.
Why Jen Riley
My background brings together worlds that don’t always overlap…
Business Strategy – I’ve been inside the leadership room. I understand operations, growth, team dynamics, and what it actually takes to shift direction. I speak CEO, not just creative.
Brand Thinking – I’ve led full brand transformations. I know how to shape a position in the market, align leadership around it, and build something real.
Communications Expertise – I know how to use language to create meaning. This isn’t fluff. It's the bridge between vision and execution. It's how people understand, believe in, and carry a strategy forward.
Personal Development Nerd - I have been on a 25 year soul searching journey to wrestle my own identity to the ground. A recent ADHD diagnosis has given me deeper clarity on how to understand - and ultimately position - my own superpowers and shadow sides.
I have a brain that can see patterns amidst chaos, deep curiosity in humans, and decades of functional experience in highly evolving, corporate environments. Torchlighter is my expression of purpose. Let me help you find yours.
